Absolut Launches in South Africa With Facebook Art Campaign

Invites fans to design beaded artworks for bottles

Published On
Jun 04, 2013

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To launch the Absolut Vodka brand in South Africa, agency Native has created a Facebook-based campaign in which fans compete to create a bottle design inspired by the country's art. The brand commissioned four wel-known South Sfrican artists to created beaded artworks that serve as sleeves wrapped around Absolut Vodka bottles. The fifth bottle is an invitation for Absolut's Facebook fans to create their own piece using a custom built tool that converts images into beaded artworks. The best submitted design, decided by the Facebook Community, will be made up and exhibited alongside the four others. Native worked with Monkeybiz, a company responsible for converting the artwork into beadwork, utilising the skills of disadvantaged women in Cape Town.