The second round of ads in Absolut's radical revamping of its image after 27 years includes more wry visual commentary shot by Vincent Dixon and retouched by Hlne Chauvet, abetted by quite a cast of creatives. As TBWA CD Rob Smiley told Creativity when the campaign launched, "Times have changed. Issues are the discourse of the day, and satire and humor are used to discuss everything, both serious and trivial. Its how we deal with the insane world around us." That and drinking.