Join Musician Deadmau5 on an 'Epic Night Out' in Absolut's VR Game

App Lets Users Guide Him From His Garage to a Gig

Published On
Jun 30, 2016

Editor's Pick

Absolut has teamed up with electronic musician Deadmau5 for a virtual reality game inviting fans to join him on an "epic night out."

The Absolut Deadmau5 app will let users guide the artist on a virtual journey from his actual garage, via various obstacles and surprises, before culminating in a live performance of his exclusive new track, "Saved." The experience includes a guest appearance from his Instagram-famous cat, Meowingtons, and users have to navigate past skeptical bouncers and selfie-taking fans to get Deadmau5 to his concert destination on time.

Fans can pre-order a limited edition cardboard headset designed in collaboration with the artist at Absolutdeadmau5.com to be the first to experience the app and hear the new Deadmau5 track on July 27. The app can also be pre-ordered from the major app stores.

The VR project Absolut was created by Absolut Labs, the brand's experimental and creative venture, in collaboration with agency Forever Beta and digital production shop Unit9.

In a statement, Afdhel Aziz, Director, Absolut Labs said: "With Absolut deadmau5, we're continuing our ongoing exploration of nightlife, using virtual reality as a canvas to create an epic, cinematic journey that celebrates spontaneous, adventurous nights out -- that you can experience anytime, anywhere, anyplace."

Credits

Date
Jun 30, 2016
Brand:
Absolut/deadmau5
Client:
Absolut/deadmau5
Agency:
Forever Beta
Digital Production Agency:
unit9
Business Director:
Stuart Hogg
Executive Creative Director:
Matt Saunby
Strategist:
Matt Forster
Designer:
James Cleary
Production Company:
unit9
Director:
Alex Horton
Director:
Alex De Rakoff
Executive Producer:
Richard Rowe
Technical Producer:
Dimitris Doukas
Lead Developer:
Andrew Oaten
Project Manager:
Martin Jowers
Virtual Reality Director:
Aurelien Simon
Art Director:
Karol Goreczny
Environment Architect:
Kate Lynham
3D Animator:
Julien Didisheim
3D Artist:
Will Bentley
Lighting/Texturing:
Karol Goreczny
Lighting/Texturing:
Julien Didisheim
UX Designer:
Camille Theveniau
Illustration:
Miguel Rojo
Designer:
Gosia Pawlak
Quality Assurance:
Dominic Berzins
Quality Assurance:
Tom Watson
Quality Assurance:
Andrew Heraty
Quality Assurance:
Aoife O'Friel
Lighting/Texturing:
Karol Goreczny
Lighting/Texturing:
Julien Didisheim
UX Designer:
Camille Theveniau
Illustration:
Miguel Rojo
Designer:
Gosia Pawlak
Quality Assurance:
Dominic Berzins
Quality Assurance:
Tom Watson
Quality Assurance:
Andrew Heraty
Quality Assurance:
Aoife O'Friel
Live Action Producer:
Alaster Armitage-Brain
Camera Operator:
Seb Haugmeister
Camera Assistant:
Andrea Dutton
Sound Director:
Michael Ritchie
Motion Capture Studio:
Fast Motion
Post Producer:
Kassi Koufaki
Visual Effects Supervisor:
Zlaten del Castillo
Virtual Reality Design:
Jakub Wesolowski
Virtual Reality Design:
Alister Chowdhury
Virtual Reality Design:
Rodolfo Zani
Sound Design and Music:
Dog Collective
Sound Design and Music:
Mark Sayfritz
Film Producer:
Geraint Smith
Audio VO Recording and Mixing:
OM Records

Need a credit fix? Contact the Creativity Editors

Industry
Project Type