People 'Accidentally' Break Their TVs in Funny Samsung Ad
Online Ad Promotes SUHD TV
By
Alexandra Jardine
Published On
Nov 24, 2015
Editor's Pick
As the holiday buying period kicks off, Samsung U.K. is running this humorous online spot in which people "accidentally" break their old TVs so that they can go out and replace them.
The ad, by Fold7, promotes Samsung's SUHD TV. In a series of vignettes, what looks like it's going to be a disastrous accident involving a TV -- a baby with a hammer, an overflowing bath, a vacuuming accident and so forth -- turns out unexpectedly, as, instead of averting disaster, the protagonist studiously ignores what's going on or even gives events a helping hand. It's the nuanced way in which these events unfold that makes the film work.
Credits
- Date
- Nov 24, 2015
- Agency :
- Fold7
- Brand :
- Samsung (UK)
- Client :
- Samsung (UK)
Need a credit fix? Contact the Creativity Editors
Project Type
Tags
Related work

Samsung (UK): Samsung (UK) : Christmas All Wrapped Up

Samsung (UK): Have Yourself a Merry Little (Samsung) Christmas

Samsung (UK): Watch These Londoners Freak Out as a Samsung Sales Assistant Turns Into a Zombie
