As the holiday buying period kicks off, Samsung U.K. is running this humorous online spot in which people "accidentally" break their old TVs so that they can go out and replace them.

The ad, by Fold7, promotes Samsung's SUHD TV. In a series of vignettes, what looks like it's going to be a disastrous accident involving a TV -- a baby with a hammer, an overflowing bath, a vacuuming accident and so forth -- turns out unexpectedly, as, instead of averting disaster, the protagonist studiously ignores what's going on or even gives events a helping hand. It's the nuanced way in which these events unfold that makes the film work.