Ace Hardware : Line Up

Searching for your Soul Paint.

Published On
Mar 06, 2012

Editor's Pick

To promote Clark + Kensington, its new paint brand, Ace Hardware went for the quirky and fun. It extended its "helpful hardware store" tagline to this campaign, entitled "Soul Paint," to communicate the fact that finding a paint color is no small matter. In fact, it's a deeply involved and intimate decision. Through a television spot and a series of online videos, agency GDS&M introduced 10 "color personalities" that will be the perfect match for your painting (and other) needs.

Credits

Date
Mar 06, 2012
Brand:
Ace Hardware
Client:
Ace Hardware
Agency:
GSD&M
Group Creative Director:
Victor Camozzi
Creative Director, Art Director:
Sean Keith
Group Creative Director:
Bryan Edwards
Creative Director/Writer:
Ray Longoria
Art Director:
Keli Linehan
Writer:
Charlie Wolff
Executive Producer:
Brent Holt
Producer:
Steve Shaw
Producer:
Taylor Lovell
Production Company:
Bob Industries
Director:
Zach Math
Editor:
Mackenzie Cutler
Stylist:
Trish Summerville

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Project Type