Alexa Can Now Be Your Wingman on Activision's 'Destiny 2'

AKQA Designed Ghost Skill for Alexa Devices for the Game

Published On
Dec 04, 2017

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Activision is incorporating a "Destiny 2" Ghost Skill into Amazon Alexa devices, to give players some help from the A.I. assistant.

Developed with AKQA, the Ghost Skill is designed to enable brand new ways to interact with the game--it can give you recommendations for what to play next based on players' real-time current progress, an easy way to interact friends in your clan, quick ways to equip your favorite gear for different gameplay activities and information about the world of "Destiny 2."

Activision has also created the Destiny 2 Ghost, a limited edition WiFi-enabled Ghost speaker which works in conjunction with Alexa devices. Available for $89.99, it can be purchased separately as a companion to Alexa devices on Amazon.com (it's not required to use the Ghost skill however.)

"Players want to immerse themselves in our games, and with the 'Destiny 2' Ghost Skill, now they can actually talk to their Ghost through Alexa," says Tim Ellis, CMO of Activision, in a statement. "The 'Destiny 2' Ghost Skill delivers on the promise of voice as a natural and intuitive medium that redefines the interactions that are possible with players. We're excited to see how players use the skill and apply these learnings to explore new gameplay experiences."

Credits

Date
Dec 04, 2017
Brand:
Activision Destiny 2
Client:
Activision Destiny 2
Agency:
AKQA

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