Activision : Menace

Toys have a back story, too.

Published On
Oct 10, 2011

Editor's Pick

Activision's latest game Skylanders: Spyro's Adventure features toy action figures whose hardware allows them to interact with the virtual game on any platform.

72andSunny created this spot to explain the back story behind the characters, toys, and game (which is launching on October 16th). It's set to run on tv, online, in-store, and in cinemas in collaboration with movie Puss N Boots, whose viewers will see the full two minute spot.