Acura Is 'Made for Mankind' in Mullen's First Work

Spot aims to highlight synergy between man and car

Published On
Jun 24, 2013

Editor's Pick

Mullen's first work for Acura is the brand's biggest-budget yet, and has lofty ideas to match. Centered around the strapline "Made for Mankind", the campaign, promoting the Acura MDX, seeks to highlight the "synergy between man and machine". The first 60-second TV spot features dreamlike images of people climbing large trees, scuba-diving in underwater caves and an astronaut gazing at light from a nearby galaxy, with the car only appearing in the last 20 seconds

Read more about the campaign on Advertising Age.