Nearly half of working fathers say they don’t spend enough time with their kids. A new campaign timed for Father’s Day shows that it doesn’t take much time at all for dads to make lasting memories with their children.
In three spots from Campbell Ewald, fathers “dance like a dad,” unabashedly performing goofy moves with and for their kids. A dad and daughter bust moves in their living room to “Footloose,” dancing together as she shows him how to floss and he demonstrates the cabbage patch. Before long, he loses himself in the moment, dancing alone as she looks on with a mixture of shock and amusement.
Another dad demonstrates a deft combination of beatboxing and the robot while serving breakfast to his son. Embarrassing? Sure, but it’s worth it to get a smile out of his kid. And a flexible dad keeps up with his son as they worm across the floor to Macklemore and Ryan Lewis’ “Thrift Shop.”
The campaign from the U.S. Department of Health and Human Services’ Administration for Children and Families and the National Responsible Fatherhood Clearinghouse is the latest in the “Responsible Fatherhood” campaign, which has been running since 2006. Studies show that kids with engaged fathers—even those that don’t live with them—are healthier, happier and do better in school.