The Ad Council's 'Love Has No Labels' takes on the 'toxic polarization' of America

Campaign in partnership with StoryCorps aims to bring people together across the ideological spectrum for meaningful conversation

Published On
Mar 03, 2021

Editor's Pick

The Ad Council's "Love Has No Labels" campaign has always been about emphasizing the power of human love and that people can come together despite their beliefs. Now, in its latest effort, it aims to bring people in an increasingly polarized America together across the ideological spectrum.

The Ad Council has partnered with StoryCorps, a national nonprofit dedicated to recording, preserving, and sharing the stories of Americans of all backgrounds and beliefs, and agency Wordsworth+ Booth to create a series of radio PSAs, plus digital out of home ads and online banners (seen below) that feature meaningful conversations between individuals with very different beliefs, political views and life experiences.

The campaign website allows people to listen to more of these conversations, plus provides resources on ways to participate in the campaign, called "One Small Step."

“By bringing together strangers of different perspectives to have courageous and meaningful conversations about their lives, 'One Small Step' helps to decrease feelings of contempt across political divides, allowing Americans to see one another as human beings," said Dave Isay, founder and president of StoryCorps, in a statement. "We have developed a proven method to address the toxic polarization in this country, and we are excited to work with our partners to help remind the country that it’s our patriotic duty to see the humanity in those with whom we may disagree.”

“There is profound value in engaging in conversation with one another to remind ourselves of our shared humanity and work towards a more united, empathetic world,” added Council President and CEO Lisa Sherman.

Love has no labels - Wichita

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Mar 03, 2021
Client :
Ad Council
Agency :
Chief Campaign Development Officer :
Heidi Aurthur
VP Campaign Director :
Tracy Danich
Campaign Director :
Anna Rodriguez
Campaign Manager :
Anuar Saab
SVP Marketing and Communications :
Ellyn Fisher
Director Public Relations Social Media & Brand :
Emily Kostic
VP Digital Product :
Christine Medina
Talent Relations and Partnerships Manager :
Lina Rezina
Director of Media Social and Emerging :
Felicia Carmichael
Agency :
Wild Card
Agency :
EVP Chief Marketing Officer :
Tara DeVeaux
Executive Creative Director :
Evan DeHaven
Creative Director / Writer :
Molly Douglas
Producer :
Amber Wade
Designer :
Wilson Saloj
Director of Insights :
Shawn Shahani
Senior Strategist :
Fredrick Brown
Marketing Coordinator :
Victoria Carter
Casting Director :
Tracey Smith
Web Developer :
Ada Lovecraft
Web Developer :
Grace Mekarski
VP of Client Services :
Louie Lorenzo
Producer :
Pablo Herrero
Associate Producer :
Katie Spritz
Editor :
Chris Bohr
Editor :
Andrew Vann
Editor :
Charlie Butterworth
Editor :
Emily Pietrocarlo
Creative Director Graphics :
Jeremy Fisher
Graphics :
Cameron Starke
Graphics :
TJ Lowe
Music Director :
Stephanie Koury
Music Supervisor :
Lana Bui
Music Coordinator :
Teoderico Berberabe
Operations Manager :
Joshua Strauss
Post Production Manager :
Scott Sprague
Assistant Editor :
Jack Ritten
Assistant Editor :
Pablo Lara
Assistant Editor :
Amruta Patil
Production :
Happy Place inc.
Founder & Creative Producer :
Tara Razavi
Director :
Bille Woodruff
Director :
Danny Yirgou
DP :
Adam Coleman
DP :
Peter Mosiman
Line Producer :
Gina Naranjo
Production Coordinator :
Sarahi Salazar
Producer :
Allison Acevedo
Post Producer :
Tony Stackhouse
Post Production Coordinator :
Brandon Moody
Finishing :
New Wave Entertainment
Post Supervisor/Online Editor :
Shawn Stoner
Rerecording Mixer :
Deloren Hickles
Colorist :
Sam Dlugach
Colorist :
Ed Twiford
Compositor :
Ed Molina

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