ADD : Parking Spot

Watch this space.

Published On
Feb 06, 2012

Editor's Pick

Sometimes the simplest idea can be the best and most effective one. From Aegisobar Sao Paulo, a nice little spot for ADD, the Brazilian sporting association for the disabled. The ad makes an empty handicapped parking space the focal point, emphasizing that while we may have made allowances for those who disabled or handicapped, we may not have done enough to actually help them.

Credits

Date
Feb 06, 2012
Brand:
ADD
Client:
ADD
Agency:
ageisobar-Sao Paulo
Creative Director:
Carlos Domingos
Art Director:
Henrique Mattos
Copywriter:
Daguito Rodrigues
Production Company:
Digital 21
Director:
Rodolfo Patrocnio

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Project Type