The San Francisco Examiner : The Addiction of Selling

Full-page house ads and rack cards hyping the classifieds in The Examiner take a rather grim look at what might be called the comedy of loss. "The thinking behind this is 'selling addictions,' " says Maiden Lane writer J

Published On
Jul 31, 2006

Editor's Pick

Full-page house ads and rack cards hyping the classifieds in The Examiner take a rather grim look at what might be called the comedy of loss. "The thinking behind this is 'selling addictions,' " says Maiden Lane writer Jenn Hertzig. "With The Examiner, you can sell stuff for free, so you'll become addicted to it. We tried to come up with the most extreme selling ideas possible

Credits

Date
Jul 31, 2006
Photographer:
Paul Piebinga
Photographer:
Nicola Stratford
Photographer:
Sylvia Boratti
Photographer:
Alex Hinds
Art Director:
Lipsio Carvalho
Copywriter:
Jenn Hertzig
Creative Director:
John Maxham
Client:
The San Francisco Examiner
Agency:
Maiden Lane
Brand:
The San Francisco Examiner

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Project Type