D-Rose Doesn't Care About the Money or the Fame in New Adidas Basketball Spot

180 L.A.'s New Spot Says It's The Game That Matters

Published On
Oct 02, 2013

Editor's Pick

180 Los Angeles debuts "Basketball is Everything," a new spot featuring Derrick Rose alternately showing off everything he has -- fame, fortune, money (lots of it -- he reportedly earned $37 million last year) -- and then declaring it doesn't even matter. The spot, directed by Stacy Wall out of Imperial Woodpecker, is a stirring piece exploring the basketball star's dedication to his game, because even if you took all of the trappings of being a sports celebrity away, he'd still have absolutely everything that matters to him. The D Rose 4 basketball shoe comes out in stores next week.

Credits

Date
Oct 02, 2013
Brand:
Adidas
Client:
Adidas
Agency:
180-Los Angeles
Director:
Stacy Wall
Executive Creative Director:
William Gelner
Creative Director:
Amir Farhang
Copywriter:
Kevin Steele
Art Director:
Chelsea Cumings
Head of Production:
Natasha Wellesley
Senior Producer:
Dave Stephenson
Head of Account Management:
Chad Bettor
Account Director:
Whit Cavanah
Associate Director:
Mike Slatkin
Planning Director:
Mitch Polatin
Production Company:
Imperial Woodpecker
Director:
Stacy Wall
Director, Photography:
Chris Blauvelt
Managing Partner:
Doug Halbert
Executive Producer:
Charlie Cocuzza
Producer:
Timory King
Production Designer:
Tony Gasparro
Casting Director:
Aly Horn
Editorial Company:
Rock Paper Scissors
Editor:
Kirk Baxter
Executive Producer of Editorial:
CL Weaver
Editorial Producer:
Toby Louie
Assistant Editor:
Nate Gross
Online/Visual Effects/Transfer:
The Mill
Colorist:
Adam Scott
Creative Director:
Phil Crowe
Lead Flame Artist:
Tara DeMarco
Flame Assistant:
Patrick Munoz
Managing Director:
Ben Hampshire
Executive Producer:
Sue Troyan
Executive Producer:
Jo Arghiris
Head of Production:
Ari Davis
Deputy Head of Production:
Enca Kaul
Producer:
Jessica Ambrose
Production Coordinator:
Jillian Lynes
Music:
Beacon Street Studios
Executive Producer of Music:
Adrea Lavezzoli
Sound Design:
Jafbox Sound
Recording Studio:
Lime Studios
Mixer:
Rohan Young
Assistant Mixer:
Jeff Malen
Global Director, Communications:
Ryan Morlan
Global Senior Communications Manager:
Lorrin Pascoe

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