180 LA has launched phase two of its "Basketball is a Brotherhood" campaign, this time enlisting the d
Nov 12, 2008
180 LA has launched phase two of its "Basketball is a Brotherhood" campaign, this time enlisting the directing services of Smuggler's Henry Alex Rubin.
The director's helmed a series of extended spots starring NBA athletes like Gilbert Arenas and Dwight Howard that are hosted on Adidas' official basketball site. The spots feature the pros teaching brotherhood as they invite their protégés onto the bus, into their locker rooms and even to dinner.
The Adidas Basketball site, conceived and designed by Droga5, also offers stats on the 08/09 Brotherhood roster, their featured gear and a schedule of their upcoming games. Additionally, you can sign up for a Brotherhood Mobile application to receive direct messages from the pros and record personalized ringtones.