Sid Lee and Adidas inject a bit of action-flick magic into the simple act of trying on a pair of Climacools with 'Ready to Run.'
As people in France tried on a pair of Climacools, they were kidnapped by some pretty scary-looking men dressed in black, and then briefed on a mission (by judo champion Teddy Riner). Then, they had one hour to complete the task. And that task involved a lot of running
Through an earpiece, Riner would bark out instructions of where to go and what to do, including jumping out of an airplane, picking up meat or finding a mysterious man in a picture.