Adidas Climacool : Ready to Run

A mission for anybody trying on a pair of shoes.

Published On
Jun 13, 2012

Editor's Pick

Sid Lee and Adidas inject a bit of action-flick magic into the simple act of trying on a pair of Climacools with 'Ready to Run.'

As people in France tried on a pair of Climacools, they were kidnapped by some pretty scary-looking men dressed in black, and then briefed on a mission (by judo champion Teddy Riner). Then, they had one hour to complete the task. And that task involved a lot of running

Through an earpiece, Riner would bark out instructions of where to go and what to do, including jumping out of an airplane, picking up meat or finding a mysterious man in a picture.

Credits

Date
Jun 13, 2012
Brand:
Adidas Climacool
Client:
Adidas Climacool
Agency:
Sid Lee
Production Company:
Astrolab
Director:
Julien Rocher
Music:
Noisia

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Project Type