Adidas Introduces Futuristic Shoe Line-up in Run-Up to World Cup

'Battle Pack' Features Stars in Next Phase of 'All In or Nothing' Campaign

Published On
May 12, 2014

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The FIFA 2014 World Cup is only about a month away, so until then, we might as well get hyped up about the gear. Adidas is attempting to whet consumers' appetites with the launch of the brand's Battle Pack,the official footwear of the games. This stylish new spot, represents the latest in the brand's "All in or Nothing" FIFA World Cup 2014 campaign. It features futuristic, highly effected black and white visuals, accompanied by a throbbing, tribal track, all to showcase the new boots, one each from the brand's five ranges. Each has a unique, exactly 50-50 black and white pattern, "Inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach," the brand noted in a statement.

""For Battle Pack, we wanted the boots to be highly visible on pitch and stand out from the extreme range of colour everyone expects to see in Brazil," said Markus Baumann, Senior VP for Global Football in the statement. "Our FIFA World Cup campaign is 'all in or nothing' and this mindset is represented perfectly through the black and white colourway chosen for the boots. In addition, we wanted to pay homage to a unique Brazilian design and the powers associated with the boots and style of the players wearing them. They will help prepare our players for battle in Brazil, as they aim for glory."