Adidas : The Team

Will this make running more fun?

Published On
Jan 24, 2012

Editor's Pick

Christopher Riggert of Biscuit directs a new spot for Adidas out of 180 L.A., which changes up the image of running as a solitary activity into a communal celebration. Athletes are followed by cheerleaders, the marching band and fans -- a message that when you run, you never run alone. The ad is for the new AdiZero shoe which is a light, everyday running shoe.

Credits

Date
Jan 24, 2012
Brand:
Adidas
Client:
Adidas
Agency:
180 LA
Executive Creative Director/Production:
William Gelner
Production Company:
Biscuit Filmworks
Director:
Christopher Riggert
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Line Producer:
Leanne Amos
Director, Photography:
Tim Hudson
Production Designer:
Andy Reznik
Creative Director:
Gavin Miller
Creative Director:
Grant Holland
Art Director:
Adam Groves
Copywriter:
Zac Ryder
Managing Partner, Executive Producer:
Peter Cline
Producer:
Angelo Ferrugia
Associate Producer:
Tina Diep
Editorial Company:
Arcade Edit
Editor:
Stewart Reeves
Executive Producer:
Deanne Mehling
Post Visual Effects:
The Mill
Visual Effects Supervisor:
Andy Bates
Producer:
Melanie Wickman

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Project Type