Adidas : UEFA 2012 Final

Are you all in?

Published On
Jul 11, 2012

Editor's Pick

For the UEFA 2012 Final, Heimat Berlin, projection and VFX agency Minivegas and Adidas turned Munich, the site of the historic match, into a giant polling booth. Fans could pick their teams through various actions, like pressing a button on a storefront, taking a certain set of stairs, or even picking a certain color for the sprinkles on their icecream. Each vote was tallied and updated in real time on a dedicated microsite. "Avatars" wearing helmets also took into consideration fan choices from all over the world.

Heimat digitally mapped the façade of a shopping center and then tallied the choices in a pretty awesome projection mapping spectacular. The website also streamed the projections live.