A gorgeously filmed, dramatic cliff dive gives Adidas a chance to highlight he highly topical issue of plastic pollution in the oceans, in a new film the brand has made in collaboration with environmental group Parley for the Oceans.
The three minute branded content piece, directed by Matthias Hoene via Miniac Films, stars German diver Anna Bader as she prepares to dive off Kahekili's Leap on the south shore of Hawaii. As she gears up for the (frankly terrifying-looking) dive, she reflects on the pollution that is ruining or oceans, even in some remote places.
The spot chronicles the intense training that goes into her four-second leap and her narration is intercut with sweeping shots of the cliff sides and surrounding nature. We're told Hoene employed several techniques to dramatize the act of diving off an impossibly high cliff by oneself, shooting over two days with a variety of hardware including underwater and drone cameras. By the time you get to the dive itself, you're riveted.