Adidas Japan : adiZero Lab Zero vs. Miniskirt
An alternative use for running shoes.
Published On
Aug 07, 2011
Editor's Pick
Adidas Japan comes up with alternative use for footwear in this goofy promotion for its adizero running shoe. A super fast sprinter is pit against a fashion lineup in a highly unusual speed test--outside of glory, the winner gets an unexpected bonus.
Credits
- Date
- Aug 08, 2011
- Brand :
- Adidas Japan
- Client :
- Adidas Japan
- Agency :
- TBWA/Hakuhodo-Tokyo
- Executive Creative Director :
- Kazoo Sato
- Associate Creative Director :
- Hideyuki Tanaka
- Art Director :
- Katsuhiro Shimizu
- Copywriter :
- Masaharu Kumagai
- Digital :
- Kaname Aratame
- Assistant Editor :
- Taro Sato
- Production :
- Aoi Advertising Promotion
- Producer :
- Shunsuke Nakamura
- Production Manager :
- Keiji Komatsu
- Director :
- Yuichi Kodama
- Assistant Camera :
- Masaya Nakahara
- VE :
- Satoshi Igarashi
- Lighting :
- Koshiro Ueno
- Art Producer :
- Mamoru Furumoto
- Mechanism :
- Yukihisa Hazama
- Styling :
- Naoko Agatsuma
- Music :
- Grand Funk
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Project Type
