Adobe : B.S. Detector

Calling B.S.

Published On
Oct 25, 2012

Editor's Pick

How does your company currently measure the results of its digital marketing campaigns? If your answer to that contains the words "halo effect" or "influencers" consider yourself a BS-er. Adobe's new campaign out of Goodby, Silverstein & Partners to promote the company's suite of products to help marketers do their jobs better, may serve as a wake up call for many of you buzzword-lovers out there.