Adobe is inviting people to inspire Lil Nas X's next single with their cover art

Campaign by Pereira O'Dell requires designs made with Creative Cloud

Published On
Sep 11, 2020

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Adobe has teamed up with Lil Nas X for a competition asking people to create cover art and inspire the rapper's next track.

The Cover Art Song Contest, a campaign devised by agency Pereira O'Dell, begins with a call to entries video fronted by Lil Nas X, seen here, as well as social ads and a microsite for people to submit their designs. Prettybird's Calmatic, who directed the video for Lil Nas X's "Old Town Road," directed the video.

Entrants are asked to use any Adobe Creative Cloud app to design their cover art, and share it with the hashtag #LilNasXAdobeContest tagging @adobegencreate. After September 30, Lil Nas X will choose the design that inspires him the most.  The winner will receive $10,000 along with having their art be the inspiration for Lil Nas X’s next piece of music, and five runners-up get a year's subscription to Creative Cloud.

Adobe says that it "wants to inspire the next generation of creators by demonstrating how anything is possible when you put yourself out there," and that Lil Nas X is the perfect example of this, having built up his own career by putting content out online. 


Sep 11, 2020
Client :
Agency :
Pereira O'Dell
Global Vice President Head of Marketing Digital Media :
Monte Lutz
Director Marketing :
Michi Alexander
Global Campaign Marketing Lead Next Gen :
Ellen Vanderwilt
Campaign Marketing Manager :
Lexie Hartnett
Education Campaign Project Manager :
Courtney Heatherington
Associate Creative Director :
Sari Hamman
Social Media Strategist Students :
Rebecca Decker
Sr. Social Media Manager :
Annie Radsliff
Creative Chairman :
PJ Pereira
Chief Creative Officer :
Robert Lambrechts
Executive Creative Director :
Jason Apaliski
Creative Director :
Jean Morrow
Creative Director :
Jason Rosenberg
Copywriter :
Thomas Hodge
Art Director :
Katie Coward
Designer :
Carolina Penner
Senior Producer :
Erin Sullivan
Director of Project Management :
Lindsey Anderson
Director of Business Affairs :
Camara Price
Chief Executive Officer :
Andrew O’Dell
Managing Director :
Natalie Nymark
Group Brand Director :
Jessica Smith
Brand Manager :
Kendall Richardson
Brand Manager :
Phoebe Kranefuss
Director of Brand Strategy :
Sean Staley
Group Brand Strategy Director :
Lenny Karpel
Brand Strategist :
Kato Bisase
Communications Strategy Director :
Breanne Brock
Social Strategist :
Cristina Azanza
Director :
Production Company :
Executive Producer :
Kerstin Emhoff
Line Producer :
James Graves
Print Art :
Bruno Menon
Director of Content Production :
Josh Diaz
Content Producer :
Lauren Gould
Editor & Mix Engineer :
Joel Hopper
Production Coordinator :
Monica Hyde
Colorist :
Marshall Plante
Colorist :
Olio Creative
Graphics Artist :
Brady Lowery
Media :

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