Adobe is inviting people to inspire Lil Nas X's next single with their cover art
Campaign by Pereira O'Dell requires designs made with Creative Cloud
Editor's Pick
Adobe has teamed up with Lil Nas X for a competition asking people to create cover art and inspire the rapper's next track.
The Cover Art Song Contest, a campaign devised by agency Pereira O'Dell, begins with a call to entries video fronted by Lil Nas X, seen here, as well as social ads and a microsite for people to submit their designs. Prettybird's Calmatic, who directed the video for Lil Nas X's "Old Town Road," directed the video.
Entrants are asked to use any Adobe Creative Cloud app to design their cover art, and share it with the hashtag #LilNasXAdobeContest tagging @adobegencreate. After September 30, Lil Nas X will choose the design that inspires him the most. The winner will receive $10,000 along with having their art be the inspiration for Lil Nas X’s next piece of music, and five runners-up get a year's subscription to Creative Cloud.
Adobe says that it "wants to inspire the next generation of creators by demonstrating how anything is possible when you put yourself out there," and that Lil Nas X is the perfect example of this, having built up his own career by putting content out online.
Credits
- Date
- Sep 11, 2020
- Client :
- Adobe
- Agency :
- Pereira O'Dell
- Global Vice President Head of Marketing Digital Media :
- Monte Lutz
- Director Marketing :
- Michi Alexander
- Global Campaign Marketing Lead Next Gen :
- Ellen Vanderwilt
- Campaign Marketing Manager :
- Lexie Hartnett
- Education Campaign Project Manager :
- Courtney Heatherington
- Associate Creative Director :
- Sari Hamman
- Social Media Strategist Students :
- Rebecca Decker
- Sr. Social Media Manager :
- Annie Radsliff
- Creative Chairman :
- PJ Pereira
- Chief Creative Officer :
- Robert Lambrechts
- Executive Creative Director :
- Jason Apaliski
- Creative Director :
- Jean Morrow
- Creative Director :
- Jason Rosenberg
- Copywriter :
- Thomas Hodge
- Art Director :
- Katie Coward
- Designer :
- Carolina Penner
- Senior Producer :
- Erin Sullivan
- Director of Project Management :
- Lindsey Anderson
- Director of Business Affairs :
- Camara Price
- Chief Executive Officer :
- Andrew O’Dell
- Managing Director :
- Natalie Nymark
- Group Brand Director :
- Jessica Smith
- Brand Manager :
- Kendall Richardson
- Brand Manager :
- Phoebe Kranefuss
- Director of Brand Strategy :
- Sean Staley
- Group Brand Strategy Director :
- Lenny Karpel
- Brand Strategist :
- Kato Bisase
- Communications Strategy Director :
- Breanne Brock
- Social Strategist :
- Cristina Azanza
- Director :
- Calmatic
- Production Company :
- PRETTYBIRD
- Executive Producer :
- Kerstin Emhoff
- Line Producer :
- James Graves
- Print Art :
- Bruno Menon
- Director of Content Production :
- Josh Diaz
- Content Producer :
- Lauren Gould
- Editor & Mix Engineer :
- Joel Hopper
- Production Coordinator :
- Monica Hyde
- Colorist :
- Marshall Plante
- Colorist :
- Olio Creative
- Graphics Artist :
- Brady Lowery
- Media :
- Wavemaker
Need a credit fix? Contact the Creativity Editors
Related work
Adobe: Delta and Adobe team up to diversify the 'faces of travel'
Adobe: Qai Qai aka Serena Williams' 'granddaughter' teams with Adobe for International Daughter Day
Adobe: 'The Office' stars make custom out-of-office messages for Adobe Max attendees
