Now playing: ME! The Movie

Cognizant and recent acquisition Mustache get Vegas buzzing with a pop-up, real-time “movie studio”

Published On
Aug 01, 2019


Most of us have, at one point, imagined ourselves on the big screen, living out that paparazzi-filled Hollywood fantasy.  Well, Brooklyn-based content agency Mustache and Cognizant Interactive recently turned those daydreams into reality, partnering with Adobe to turn a 40 x 40 booth into a miniature movie studio at the 2019 Adobe Summit in Las Vegas.  There they delivered a real-time content demonstration that had attendees lining up for their movie star moment.  
Taking center stage in epic, bespoke (fully personalized based on user responses) movie trailers, conference attendees had the choice to become a) the hero in an apocalyptic action movie, b) a quirky protagonist in an arthouse film, c) an evil robot in a sci-fi horror, or d) a mysterious suspect in a crime thriller.


Raw footage was edited using Adobe creative tools by an onsite Mustache post-production crew, and streamed throughout the conference on jumbo screens.  In addition, shortly after their shoot, each participant received a link to their personal movie trailer, to share with friends or on social.  

"Cognizant was excited to bring Mustache to the 2019 Adobe Summit," said Deepthi Prakash, Vice President at Cognizant Interactive and Global Head of Strategy & Design.  "We were able to demonstrate our command of Adobe’s technology, and our ability to deliver incredibly engaging, high quality content in real-time, at scale. This combination of capabilities cannot be underestimated in the content fueled world in which we live. We look forward to working with Mustache to create more, memorable experiences across every touchpoint between brands and consumers."



Aug 01, 2019
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