Marketing Wrecks a Space Mission in Another Hilarious Adobe Ad

Fredrik Bond Helms Latest Witty Spot

Published On
Sep 30, 2015

Editor's Pick

During Advertising Week 2015, Adobe unveiled its latest effort in the ongoing "Do you know what your marketing is doing?" campaign. And it's just as witty and prescient as its predecessors.

In this one, we witness the impact of marketing on a space shuttle launch to Mars. As we count down to lift off, the mission (and rousing music) keeps pausing for interruptions from the marketing team -- the sponsor's asking for a bigger logo, millennials don't like the color and "we need a hashtag," Mars is no longer trending so it has to go to Pluto instead.

At each stage, the rocket changes color, logo and even the astronauts end up in branded space suits, as a kid waits eagerly for the rocket to launch. But it's all for naught since the project runs out of budget and gets pushed back to Q4.

MJZ's Fredrik Bond directed the spot, for Goodby Silverstein & Partners.

Credits

Date
Sep 30, 2015
Brand:
Adobe
Client:
Adobe
Agency:
Goodby Silverstein & Partners
Director:
Fredrik Bond
Production Company:
MJZ
Partner:
Rich Silverstein
Creative Director:
Will Elliot
Creative Director:
Patrick Knowlton
Art Director:
Hanna Wittmark
Copywriter:
Kate Baynham
Director, Content Production:
Tod Puckett
Senior Content Producer:
Benton Roman
Account Director:
Ed Allt-Graham
Account Manager:
Chelsea Bruzzone
Director, Photography:
Jess Hall
Production Designer:
Shepherd Frankel
Producer:
Jude Vermeulen
Executive Producer:
Kate Leahy
Editorial Company:
Union Editorial
Editorial Company:
Marshall Street Editors
Editor:
Patric Ryan
Assistant Editor:
Melissa Geczy
Executive Producer:
Joe Ross
Executive Producer:
S.J. OMara
Telecine:
The Mill
Colorist:
Adam Scott
Visual Effects/Finishing:
The Mill
Executive Producer:
Sue Troyan
Visual Effects Producer:
Jordan Sharon
Shoot Supervisor:
James Allen
Shoot Supervisor:
David Lawson
2D Lead:
James Allen
3D Lead Artist:
David Lawson
Mix:
Lime
Mixer:
Rohan Young

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