Find the Perfect Rescue Dog With Pedigree's Online Tool Using Facebook Masks

Campaign Taps Into Recently-Introduced Camera Effect Platform

Published On
Oct 10, 2017

Editor's Pick

They say dogs always look like their owners, and now you can choose a pooch that looks a bit like you--in a doggy mask.

Pedigree is using Facebook's recently-introduced "Camera Effect" platform to encourage people to find a rescue dog to adopt. The campaign, created to mark National Adopt a Shelter Dog Month, lets people "try on" a variety of dog masks via the platform, then match the one that goes best with their selfie to a real rescue dog in a nearby shelter.

The activity is by BBDO New York and works with help from AllPaws, an online resource that matches pet parents with dogs at nearby shelters. It's an extension of Pedigree's Feed the Good campaign, which has highlighted the benefits of dog ownership.


Oct 10, 2017
Brand :
Client :
Agency :
BBDO-New York
Chief Creative Officer :
David Lubars
Chief Creative Officer :
Greg Hahn
Executive Creative Director :
Greg Ketchum
Executive Creative Director :
Tom Godici
Executive Creative Director :
Tom Markham
Senior Creative Director :
Greg Gerstner
Creative Director :
Banks Noel
Copywriter :
Vera Keiter
Art Director :
Delilah Kim
Director, Strategic Partnerships :
Bob Estrada
Director, Platform Innovation :
Alex Marsh
Head of Integrated Production :
Dave Rolfe
Executive Interactive Producer :
Eric Berg
Interactive Producer :
Sho Matsuzaki
Senior Account Director :
Sally Nathans
Account Director :
Elizabeth Kelberg
Account Executive :
Michael Miles
Group Planning Director :
Annemarie Norris
Communications Planning Director :
Sean Stogner
Video Production Company :
Ataboy Studios NYC
Producer :
Rachael Rosenfeld
Director :
Corydon Wagner
Editor :
Nikolai Metin
Motion Graphics :
Ridvan Maloku
Compositing :
Ridvan Maloku
Executive :
Mark Fitzmartin
Line Producer :
Mark Fitzmartin

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