In Croatia, agency Bruketa & Zinic OM created an annual report for the Adris Group which literally evolves in the hands of the user. The black covers of the book, entitled "In Good Hands" reveal floral details when heated by the palms of the hands, thanks to specially calibrated thermo color. The same technique was used for the illustrations inside. An iPad version of the report is also available, and includes technology that also reacts to touch.
The idea is to illustrate metaphorically how hands can achieve anything. Adris Group, which has divisions in both the tobacco and tourism business, is a company owned by its employees as stockholders, and wants to emphasize that it is therefore "in good hands".
Such innovative reports aren't a new thing for the agency-client pair. For example, they previously produced a report whose size belied its actual weight, to demonstrate Adris' real "heft."