Adris Group : Book that Grows In Your Hands

An annual report reacts to your touch.

Published On
Oct 02, 2012

Editor's Pick

In Croatia, agency Bruketa & Zinic OM created an annual report for the Adris Group which literally evolves in the hands of the user. The black covers of the book, entitled "In Good Hands" reveal floral details when heated by the palms of the hands, thanks to specially calibrated thermo color. The same technique was used for the illustrations inside. An iPad version of the report is also available, and includes technology that also reacts to touch.

The idea is to illustrate metaphorically how hands can achieve anything. Adris Group, which has divisions in both the tobacco and tourism business, is a company owned by its employees as stockholders, and wants to emphasize that it is therefore "in good hands".

Such innovative reports aren't a new thing for the agency-client pair. For example, they previously produced a report whose size belied its actual weight, to demonstrate Adris' real "heft."

Credits

Date
Oct 02, 2012
Agency:
Bruketa & Zinic OM
Brand:
Adris Group
Client:
Adris Group
Creative Director:
Davor Bruketa
Creative Director:
Nikola Zinic
Art Director:
Nebojsa Cvetkovic
Art Director:
Neven Crljenak
Senior Copywriter:
Ivan Cadez
Copywriter:
Vesna Durasin
Production Manager:
Vesna Durasin
DTP:
Radovan Radicevic
Illustrator:
Vedran Klemens
Digital Production:
Brlog
Digital Production:
Tin Kadoic
Editor:
Adris Grupa
Editor:
Predrag D. Grubic
Executive Editor:
Kristina Miljavac
Print Producer:
Cerovski Print Boutique
Print Producer:
Stegatisak
Thermo Color Printing:
Knepsen

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