A bell-ringing tradition becomes concert fare for cancer survivors
22Squared created a new version of 'Silent Night' for a special choir
Editor's Pick
In many cancer treatment centers, when a patient finishes their radiation regimen, they ring a bell to symbolize their progress. It’s become a sign of life and success.
AdventHealth is using the sound of bells to help survivors express the joy of beating their disease and to inspire people still struggling with cancer who hope to ring the bell someday. Agency 22Squared brought together survivors and caregivers to form The Survivor Bell Choir. Using hand bells, most familiar to the public as the instruments used to play “Carol of the Bells,” they ring out a specially-written version of “Silent Night.”
“When I ring those bells, I do get a connection to the bell that I rang at the hospital," says a young boy who has survived two bouts of Hodgkin’s lymphoma.
A two-and-a-half minute long-form film tells the stories of some of the choir members. Directed by Escape Velocity Content Director Bryan Rowland, the film also shows their reactions to seeing their own stories displayed on the big screen.
Credits
- Date
- Dec 11, 2018
- Senior VP, Marketing & Innovation :
- Vicki White
- VP, Chief Experience Officer :
- Pam Guler
- Exec Dir Creative Services & Brand :
- Kevin Edgerton
- Exec Dir, Marketing & Innovation :
- Craig Baker
- Dir, Content & Social Strategy :
- Brandi West
- Dir. Brand Strategy :
- Dawn Vaughan
- Agency :
- 22squared
- VP, CD :
- Mindy Adams
- Art Director :
- Karlin Lichtenberger
- Senior Art Director :
- Rachel Damond
- Executive Producer :
- Karen Burke
- Production Coordinator :
- Sara Haun
- Production Company :
- Escape Velocity Content
- Director/DP :
- Bryan Rowland
- Executive Producer :
- Alec Eskander
- Editorial :
- Bryan Rowland
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