A bell-ringing tradition becomes concert fare for cancer survivors

22Squared created a new version of 'Silent Night' for a special choir

Published On
Dec 11, 2018

Editor's Pick

In many cancer treatment centers, when a patient finishes their radiation regimen, they ring a bell to symbolize their progress. It’s become a sign of life and success.

AdventHealth is using the sound of bells to help survivors express the joy of beating their disease and to inspire people still struggling with cancer who hope to ring the bell someday. Agency 22Squared brought together survivors and caregivers to form The Survivor Bell Choir. Using hand bells, most familiar to the public as the instruments used to play “Carol of the Bells,” they ring out a specially-written version of “Silent Night.”

“When I ring those bells, I do get a connection to the bell that I rang at the hospital," says a young boy who has survived two bouts of Hodgkin’s lymphoma.

A two-and-a-half minute long-form film tells the stories of some of the choir members. Directed by Escape Velocity Content Director Bryan Rowland, the film also shows their reactions to seeing their own stories displayed on the big screen.


Dec 11, 2018
Senior VP, Marketing & Innovation :
Vicki White
VP, Chief Experience Officer :
Pam Guler
Exec Dir Creative Services & Brand :
Kevin Edgerton
Exec Dir, Marketing & Innovation :
Craig Baker
Dir, Content & Social Strategy :
Brandi West
Dir. Brand Strategy :
Dawn Vaughan
Agency :
VP, CD :
Mindy Adams
Art Director :
Karlin Lichtenberger
Senior Art Director :
Rachel Damond
Executive Producer :
Karen Burke
Production Coordinator :
Sara Haun
Production Company :
Escape Velocity Content
Director/DP :
Bryan Rowland
Executive Producer :
Alec Eskander
Editorial :
Bryan Rowland

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