Are You Brave Enough to Eat Toasted Tarantulas?

Y&R Dubai creates car campaign without any cars

Published On
Mar 31, 2013

Editor's Pick

Y&R Dubai and photographer James Day shoot a car campaign that will make you think about your own adventurousness. Each photo features an exotic specialty from around the world: from stir fried worms for breakfast in Borneo, to stewed Wildebeest eyeballs from the Namibian bush, to our favorite, the toasted tarantula from the Orinoco basin, with each delicacy receiving an adventure rating -- presumably signalling the craziness that Land Rover owners might get up to in their new cars.