This Powerful Ad From Aeromexico Rises Above Trump's 'Wall'

Airline Takes a Stand Against Borders

Published On
May 20, 2016

Editor's Pick

This powerful ad from Aeromexico and created out of Ogilvy & Mather Mexico takes an obvious jab at presidential candidate Donald Trump by examining the concept of borders -- and the strife they can create in society.

There are ideological divides that lead to tensions between man and woman, fat and thin, straight and homosexual. Then, there are the more tangible separators like fences and walls -- an obvious nod to the tremendous barricade between the U.S. and Mexico proposed by Mr. Trump, built "simply because someone didn't want anything to do with someone next door."

"Has anything come of them?" asks the voice of an omniscient narrator, who then eventually reveals himself to be the voice of Aeromexico, saying that it's possible to rise above it all.

"On land, borders can maintain distances, but in the sky, we show you it's different," he says. "Excuse me: I have a job to do."

Credits

Date
May 20, 2016
Brand:
Aeromexico
Client:
Aeromexico
Agency:
Ogilvy & Mather-Mexico
Vice President/Creative:
César Agost Carreño
Vice President/Creative:
Iván Carrasco
Creative Director:
Alejandro Gama
Copywriter:
Alejandro Gama
Copywriter:
Carlos Cervantes "perk"
Copywriter:
Gabriel Ouriques
Art Director:
Uriel Sánchez
Art Director:
Jocelyn Contreras
Producer:
Juan Pablo Osio
Account Director:
Vannya Martnez
Responsible for Client:
Anko Van der Werff
Responsible for Client:
Andrs Castaeda
Responsible for Client:
Emanuel Romero
Production Company:
Oxgeno
Director:
Javier Navarro
Director:
Alberto Mercado
Editor:
Raul Carmona
Executive Producer:
Olga Duarte
Producer:
Aitana Coca

Need a credit fix? Contact the Creativity Editors

Project Type