AFL-CIO : Work Connects Us All - Website

It's what connects us.

Published On
Jan 20, 2012

Editor's Pick

The ACL-CIO's first branding campaign in over 12 years, out of SS+K with site production by B-Reel, is based on the idea of "work" being a shared value between all Americans, whether or not they belong to a union.

The linchpin is the web site, WorkConnectsUsAll.org, an interactive web experience where you can list what you do and get rewarded with a custom, bold animation that shows how it inspires and influences others. Another tool also lets you explore your connections through work and how they affect the world. You also have the option to create a poster demonstrating what you do and its importance.

The campaign also includes a television spot produced by Zelman Studios, and online media. Total cost was $1.5 million.

Credits

Date
Jan 20, 2012
TV Music:
Search Party
Brand:
AFL-CIO
Client:
AFL-CIO
Editor:
Consulate Editorial
Editor:
Peter Johnson
Production Company:
Zelman Studios/Kids With Candy
Production Company:
B-Reel
Partner/Executive Producer:
Rob Shepardson
Interactive Producer:
Craig von Wiederhold
Executive Interactive Producer:
Elizabeth La
TV Producer:
Kelly Fagan
Director, Production:
John Swartz
Art Director:
Alvaro Rivera
Copywriter:
Nathan Phillips
Creative Director:
Tony Stern
Creative Director:
Tim Hanrahan
Chief Creative Officer:
Kash Sree
Agency:
SS&K

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Project Type