Advertisers are already making good use of Facebook's new 360-degree video function to provide viewers with new perspectives on what they're viewing -- and it seems to work particularly well for PSAs.
This week has seen a campaign by the Salvation Army in Canada that uses the function to reveal the hidden poverty lurking just out of sight in holiday card photos. Now, the U.K. Department of Transport's "Think!" campaign is using the feature to shock Facebook users into thinking about dangerous driving.
In a campaign by Abbott Mead Vickers BBDO, the viewer is lured in by a Facebook post titled: "The countryside can take your breath away" and encouraged to explore a seemingly peaceful countryside vista. However, on closer inspection the scene reveals an unexpected twist: a shatttered windshield on the left and on the right, a large tractor that has clearly caused the accident. If the viewer pans all the way around they'll see a warning that 60% of all UK road fatalities occur on quiet country roads.