General Mills' latest ad, via McCann New York and directed by Jun Diaz of Smuggler might at turns exhaust you, and bring you to tears, especially if you're a parent.

The spot features moments that may be very familiar to moms and dads, who likely have spent countless hours doing the same things over and over, again and again with their children as the little ones attempt to squeeze every bit of fun out of their favorite activities, whether that be playing ball, taking a super hero twirl or reading a book (that likely, by now, the parents have committed to memory).

The ad's actually a heads up to parents that now, they too can love their favorite cereals "again," since General Mills is removing all artifical colors and flavors from them.