Venables Bell and Partners work for Audi takes inspiration from "Moby Dick." The book features Captain Ahab, who searches for Moby Dick after the whale bit off part of his leg and destroyed his ship to bits.
In the spot, the whale is replaced by the Audi Quattro, and Ahab is a snow patrolman that just can't wait to hook it. But every time, the car escapes, never mind the snow and the blizzard, "mocking" Ahab.
The campaign also features a multitude of web-only spots that delve deeper into this epic struggle.