IBM : Ahead of Demand
The IBM of the future.
Editor's Pick
New creative for IBM out of Ogilvy & Mather and production company Psyop uses different production techniques to boast IBM's programs, including cloud, smarter analytics and smarter commerce.
Smarter analytics, shown through the "Split Second" video, shows how long a second can be, transforming a watch face into a train track which swoops in on a view of the city. Smarter commerce, shown through "Ahead of Demand," uses photo-realism to show a story unfolding. And cloud, which Ogilvy says is the most ambitious of the lot, used 32 animators, illustrators and designers to create a world in the clouds. Models were painted by hand and mapped onto 3D wireframes, and "locations" were researched so they looked to be as realistic as possible.
Credits
- Date
- Jan 17, 2012
- Brand :
- IBM
- Client :
- IBM
- Agency :
- Ogilvy & Mather
- Production Company :
- Psyop
- Art Director/Group Creative Director :
- Mike Hahn
- Copywriter/Group Creative Director :
- Ryan Blank
- Worldwide Executive Creative Director :
- Susan Westre
- Chief Creative Officer :
- Steve Simpson
- Copywriter :
- Fred Kovey
- Copywriter :
- Andrew Mellen
- Art Director :
- Jillian Abramson
- Executive Producer :
- Lee Weiss
- Production Coordinator :
- Jess Latour
- Producer Assistant :
- Dave Lambert
- Executive Music Supervisor :
- Karl Westman
- Production Company :
- Psyop/Smuggler
- Director :
- Psyop
- Creative Director :
- Marie Hyon
- Creative Director :
- Marco Spier
- Executive Producer :
- Lucia Grillo
- Senior Producer :
- Crystal Campbell
- Associate Producer :
- Kay Chen
- Storyboard Artist :
- Ben Chan
- Design :
- Ben Chan
- Design :
- Anh Vu
- Design :
- Helen Choi
- Design :
- Ian Cox
- CG Lead :
- Helen Choi
- CG Producer :
- George Smaragdis
- CG Producer :
- Oliver Castle
- CG Producer :
- Chris Wilson
- CG Producer :
- John Payne
- CG Producer :
- Aaron Baker
- CG Producer :
- Phil Avanzato
- CG Producer :
- Fabio Piparo
- CG Producer :
- Todd Akita
- CG Producer :
- Shuchen Lin
- CG Producer :
- Soo Hee Han
- CG Producer :
- Joerg Liebold
- CG Producer :
- Bogdan Mihajlovic
- CG Producer :
- Danka Chiang
- Compositor :
- Jason Tseng
- Lead Compositor :
- Jason Conradt
- Flame Artist :
- Evan Schoonmaker
- Editor :
- Cass Vanini
- Editor :
- Jonathan Flaum
- Music :
- Pulse Music
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