Aides : Sexy Fingers

Give your fingers some play.

Published On
Jul 21, 2011

Editor's Pick

French organization AIDES is back with another racy campaign, this time out of JWT Paris. With a website, video and an Android app, the campaign centers on your fingers -- and all the "fun" you can have with them, including getting them pricked to test for HIV.

This continues AIDES' legacy of naughty over ho-hum PSA, with risque ads starring Dicks and Willies coming out of shops including TBWA Paris and Goodby.

Credits

Date
Jul 21, 2011
Brand:
Aides
Client:
Aides
Agency:
JWT-Paris
Creative Director:
Ghislain de Villoutreys
Art Director:
Elodie Matyjasik
Illustrator:
Jean-Michel Tixier
TV Production:
Charlotte Saint-Paul
Music:
Flairs
Production:
Frenzy Paris
Website Development:
Anonymous

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Project Type