LG Electronics and Publicis Modem are emphasizing just how big the new 31 cubic-feet fridge really is -- by filling it with jellybeans. 1st Avenue Machine created a see-through replica of the humongous super-capacity fridge and it was then filled to the brim with jellybeans.
Fans can watch a short, silly video on the brand's Facebook page, read some rules, and then try and guess (3 times!) how many jellybeans are inside. The winner gets a full suite of LG kitchen appliances.