LG : This Ain't No Jar of Jellybeans

One big refrigerator. Filled with jellybeans. This couldn't get any better.

Published On
Aug 24, 2011

Editor's Pick

LG Electronics and Publicis Modem are emphasizing just how big the new 31 cubic-feet fridge really is -- by filling it with jellybeans. 1st Avenue Machine created a see-through replica of the humongous super-capacity fridge and it was then filled to the brim with jellybeans.

Fans can watch a short, silly video on the brand's Facebook page, read some rules, and then try and guess (3 times!) how many jellybeans are inside. The winner gets a full suite of LG kitchen appliances.

Credits

Date
Aug 24, 2011
Brand:
LG
Client:
LG
Agency:
Publicis Modem
Senior Vice President/Group Creative Director:
Damian Claassens
Associate Creative Director:
Ben Williams
Associate Creative Director:
Harris Davis
Copywriter:
Luke Carmody
Art Director:
Reed Loar
Agency Producer:
Brad Powell
Director:
The Docter Twins
Director, Photography:
Rainer Werner
Production Company:
1st Avenue Machine
Executive Producer:
Mikha Gumet
Producer:
Alon Simcha
Assistant Director:
Michael Prall
Production Designer:
Bob Partington
Set Designer:
Brian Hodge
Editor:
Jamie Unruh
Color:
Company 3
Audio Producer:
limeBeat
Executive Creative Director:
Patrick Clarke

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Project Type