LG : This Ain't No Jar of Jellybeans
One big refrigerator. Filled with jellybeans. This couldn't get any better.
Published On
Aug 23, 2011
Editor's Pick
LG Electronics and Publicis Modem are emphasizing just how big the new 31 cubic-feet fridge really is -- by filling it with jellybeans. 1st Avenue Machine created a see-through replica of the humongous super-capacity fridge and it was then filled to the brim with jellybeans.
Fans can watch a short, silly video on the brand's Facebook page, read some rules, and then try and guess (3 times!) how many jellybeans are inside. The winner gets a full suite of LG kitchen appliances.
Credits
- Date
- Aug 24, 2011
- Brand :
- LG
- Client :
- LG
- Agency :
- Publicis Modem
- Senior Vice President/Group Creative Director :
- Damian Claassens
- Associate Creative Director :
- Ben Williams
- Associate Creative Director :
- Harris Davis
- Copywriter :
- Luke Carmody
- Art Director :
- Reed Loar
- Agency Producer :
- Brad Powell
- Director :
- The Docter Twins
- Director, Photography :
- Rainer Werner
- Production Company :
- 1st Avenue Machine
- Executive Producer :
- Mikha Gumet
- Producer :
- Alon Simcha
- Assistant Director :
- Michael Prall
- Production Designer :
- Bob Partington
- Set Designer :
- Brian Hodge
- Editor :
- Jamie Unruh
- Color :
- Company 3
- Audio Producer :
- limeBeat
- Executive Creative Director :
- Patrick Clarke
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Project Type