Air Canada's holiday romance will melt your heart

The animated love story from FCB Canada captures the reunion many of us have been longing for

Published On
Dec 10, 2021

Editor's Pick

This week, Air Canada debuted a holiday ad guaranteed to make you put your hand on your chest and say, “Awww!” In collaboration with agency FCB Canada and animation group Stoopid Buddy Stoodios, “‘Tis the Season to Believe” tells a relatable tale for travelers sharing their first holiday together since the beginning of the pandemic. 

In the spot, a pilot—played by a real Air Canada pilot—gives her son a snow globe as a holiday present. It contains a winter scene with a snowy cabin by a frozen lake. The camera zooms in through the globe’s glass to find a claymation man gathering firewood. He sees another scene in a snow globe next to his on the mantle—a woman gathering surf gear in an oceanside setting.

Air Canada holiday

Set to a tender track by Canadian musicians Forest Blakk and Coeur de Pirate, the story follows the two clay characters as they fall in love. But the ad seems to turn tragic when they realize they’re trapped in their separate glass bubbles and likely, they'll never connect IRL.

In a touching twist, the surfer woman conjures a little holiday magic with the help of Santa Claus and the spot finishes as the two embrace in a globe together.

Air Canada holiday 2

“This year’s holiday brand spot, '"Tis the season to believe,' was inspired by the universally shared experiences and emotions felt over the course of the pandemic., but this piece is also inspired by the resilience and power of love and determination that has brought us back together,” said Andy Shibata, VP of brand at Air Canada, in a statement. “Slowly but surely, family and friends have been able to safely reunite and share beautiful moments together again, and we feel very fortunate to play a small part in their journeys back to one another.”

The spot will air in variations of different length on Air Canada’s owned channels, in Canadian cinemas, on television and digital platforms.

Credits

Date
Dec 10, 2021
Client :
Air Canada
Agency :
FCB
Agency :
Stoopid Buddy Stoodios
Vice President Brand :
Andy Shibata
Director Brand Strategy and Content Marketing :
John Xydous
Manager Content Marketing :
Annie Couture
Annie Couture :
Maude Cadieux
President :
Bryan Kane
Chief Creative Officer :
Nancy Crimi-Lamanna
VP Strategy :
Shelagh Hartford
Account Supervisor :
Chris Flynn
Account Executive :
Nikki Tasos
Project Lead :
Justine Guilin
Associate Creative Director Art Director :
Michael Morelli
Associate Creative Director Copywriter :
Marty Hoefkes
Art Director :
Mary MacLeod
Copywriter :
Patrick Gravel
Senior Producer :
Adriana Laborde
Animation Studio :
Stoopid Buddy Studios
Stop Motion Director and DP :
Evan DeRushie
Producer :
Phil Eddolls
Executive Producer :
Danielle Araiche
Production House :
Someplace Nice
Live Action Director :
Sean McBride
DOP :
Kristoffer Bonnell
Line Producer :
Adam McCloy
Executive Producer :
Estelle Weir
Edit :
Outsider Editorial
Asst Editor :
Cam Anderson
Executive Producer :
Kristina Anzlinger
Color :
Hardave Grewal
Audio House :
Grayson Music Group
Audio Director :
Mark Domitric
Audio Engineer :
Chris Masson
Audio Engineer :
Brian Bernard
Media Services Coordinator :
Kevin MacInnis
Executive Producer :
Kelly McCluskey
Licensing Arm of Grayson Music Group :
The Wilders
Licensing of tracks was handled by :
Kaya Pino
Licensing of tracks was handled by :
Jody Colero

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