Could This Be the World's Most Stylish In-Flight Safety Demo?

Air France Brings a Touch of Chic to Life Jackets and Oxygen Masks

Published On
Mar 18, 2015

Editor's Pick

Air France's "France Is in the Air" ad campaign, launched earlier this month, pays homage to all things French with a colorful, stylish look, and now the same touch is brought to its inflight safety video, also by agency BETC Pris. A bevy of chic and gorgeous French models, dressed in the same tricolore style as that in the ad, demonstrates the various familiar safety guidelines.

There are some lovely touches, such as the elegant cigarette holders coming out of the bathroom during the "no smoking" instructions, and the video even manages to make oxygen masks and life jackets looks chic and sexy. That's some achievement.

Credits

Date
Mar 18, 2015
Brand:
Air France
Client:
Air France
Agency:
BETC-Paris
Production House:
RITA
Agency Production Manager:
Bertille Toledano
Agency Production Manager:
Tiphaine du Plessis
Art Director Assistant:
Michael Madou
Traffic Director:
Valrie Maman
Traffic Director:
Yannick Gimonet
Photography Director:
Kaname Onoyama
Costums and Stylism:
Studio FBG
Music:
Glass Candy
Sound Production:
Florine Perrault
Post Production:
Raimbaut Gaffier
Agency Production Manager:
Anyce Nedir
Agency Production Manager:
Maelle Varene
Creative Director:
Jasmine Loignon
Copywriter:
David Soussan
Art Director:
Marie-Eve Schoettl
Music Creative Director:
Christophe Caurret
Director:
I Could Never Be a Dancer

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Project Type