A straight-talking pilot shares his secrets for mile-high pooping

Pilots spend most of their days soaring high overhead, trapped in a small, enclosed, stuffy space with poor air circulation. But the cockpit isn't the only cramped cabin at 30,000 feet.

The new “Very Important Poopers” campaign for Air Wick’s pre-doing-your-business spray features frank testimonials from people atop their thrones, heaping loads of praise on the product, which promises to trap smelly particles in the bowl.

The series from Havas New York is directed by Michael Illick of Arts & Sciences. The first spot features a high-flying captain who’s confident in his ability to land his cargo without making a mess. Two more spots launch next year.

If this product smells familiar, competitor PooPourri thought so, too.  When Air Wick introduced the similarly named V.I.Poo spray in 2016, PooPourri sued. The suit was resolved last year, though the details weren’t disclosed, and now it’s back, with a slightly adjusted moniker: V.I.P. pre-poop spray.