A straight-talking pilot shares his secrets for mile-high pooping

Air Wick looks to swipe the bathroom spray throne from PooPourri

Published On
Oct 31, 2018

Editor's Pick

Pilots spend most of their days soaring high overhead, trapped in a small, enclosed, stuffy space with poor air circulation. But the cockpit isn't the only cramped cabin at 30,000 feet.

The new “Very Important Poopers” campaign for Air Wick’s pre-doing-your-business spray features frank testimonials from people atop their thrones, heaping loads of praise on the product, which promises to trap smelly particles in the bowl.

The series from Havas New York is directed by Michael Illick of Arts & Sciences. The first spot features a high-flying captain who’s confident in his ability to land his cargo without making a mess. Two more spots launch next year.

If this product smells familiar, competitor PooPourri thought so, too.  When Air Wick introduced the similarly named V.I.Poo spray in 2016, PooPourri sued. The suit was resolved last year, though the details weren’t disclosed, and now it’s back, with a slightly adjusted moniker: V.I.P. pre-poop spray.


Oct 31, 2018
Chief Creative Officer :
Harry Bernstein
Executive Creative Director :
Kim Baskinger
Executive Creative Director :
Pam Kim
Creative Director :
Brian Wiesenthal
Creative Director :
Sascha Piltz
Art Director :
Brad Kranjec
Copywriter :
Gordon Grout
Executive Producer :
Jill Meschino
Senior Producer :
Daniel Roversi
Business Manager :
Anne-Camille Charpié
Group Account Director :
Katy Milmoe
Account Director :
Michelle Garrard
Account Director :
Amy Korfias
Account Executive :
Michael Martinangelo
Production Company :
Arts & Sciences
Director :
Michael Illick
Producer :
Casey Byron
Production Services Company :
Executive Producer :
Geoff Cornish
Producer :
Bob Christie
Editorial Company :
Gattie and Lopez
Editor :
Chuck Willis
Sound Design :
Mackenzie Cutler
Sound Designer :
Sam Shaffer
Music :
Papa Music
Composer :
Damian Minckas

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