KLM Transformed This Airplane Into an Apartment for One Night
Invited Families to Spend the Night to Promote Partnership With Airbnb
Dec 12, 2014
To promote a new linkup with Airbnb, KLM created a whole apartment on a plane, and invited people to "live" in it for a night.
The project began with a competition inviting people to experience an airplane decked out with a home cinema, terrace with airport view and eight bathrooms. Of the 10,000 people who entered, three were chosen and, as this video shows, spent the night at Amsterdam's Schipol airport. On the project website, you can explore the apartment room by room and watch a "Making Of" video showing how it was done.