In this follow up to the "Boarding
" spot, Samsung, 72andSunny and Epoch director Michael Downing team up again to show off the Samsung Galaxy S4's features in another day-in-the-life scenario. Here, our sandy-haired and bearded traveler and fellow commuters are in the air. Curious onlookers continue to enter his personal space, in awe of his phone's large screen and how the videos pause when he looks away. The skeptic in the seat next to him learns about his S4's user-friendly easy mode as well as the smart-switch tech that allowed him to transfer all of his contacts and downloads from his old phone. We're also introduced to another Samsung cool guy, albeit a less patient one, and the oversharer across the aisle. The odd couple is featured more prominently in "Air Gesture Genie
," a 15 second companion spot that addresses the S4's touch-free answering feature.