Samsung's S4 Flies High With a Fan Club
Sir, Please Return to Your Seat.
Published On
Jul 30, 2013
Editor's Pick
In this follow up to the "Boarding" spot, Samsung, 72andSunny and Epoch director Michael Downing team up again to show off the Samsung Galaxy S4's features in another day-in-the-life scenario. Here, our sandy-haired and bearded traveler and fellow commuters are in the air. Curious onlookers continue to enter his personal space, in awe of his phone's large screen and how the videos pause when he looks away. The skeptic in the seat next to him learns about his S4's user-friendly easy mode as well as the smart-switch tech that allowed him to transfer all of his contacts and downloads from his old phone. We're also introduced to another Samsung cool guy, albeit a less patient one, and the oversharer across the aisle. The odd couple is featured more prominently in "Air Gesture Genie," a 15 second companion spot that addresses the S4's touch-free answering feature.
Credits
- Date
- Jul 30, 2013
- Brand :
- Samsung
- Client :
- Samsung
- Agency :
- 72andSunny
- Chief Executive Offier/Partner :
- John Boiler
- Executive Creative Director/Partner :
- Jason Norcross
- Managing Director :
- James Townsend
- Creative Director/Writer :
- Matt Heath
- Creative Director/Designer :
- Jason Ambrose
- Junior Designer :
- Jon Hall
- Senior Writer :
- JC Abbruzzi
- Lead Designer :
- Niraj Zaveri
- Head of Film Production :
- Sam Baerwald
- Group Film Production Director :
- Nicole Haase
- Film Producer :
- Esther Perls
- Production Company :
- Epoch
- Director :
- Michael Downing
- Editorial Company :
- Arcade Edit
- Managing Partner :
- Damian Stevens
- Executive Producer :
- Nicole Visram
- Editor :
- Will Hasell
- Post Producer :
- Airship
- Producer :
- Gregory Heffron
- Flame Artist :
- Steven Williams
- Executive Producer of Telecine :
- LaRue Anderson
- Colorist :
- Gregory Reese
- Audio Mix :
- Lime
- Mixer :
- Dave Wagg
- Assistant Mixer :
- Patrick Navarre
- Executive Producer :
- Jessica Locke
- Junior Writer :
- Rebecca Ullman
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Project Type