Can you guess who's behind this adorable Father's Day ad?
The spot features quiet, charming moments of ordinary dads holding their babies and kids up in the air, like airplanes, backed by a beautifully spare piano track.
Created out of Wieden & Kennedy, New York, the spot ends with the words, "To all the pilots on the ground, Happy Father's Day."
If you haven't already guessed, it's an ad from Delta, and it was shot by director/ producer husband and wife team The Mercadantes (whose work includes last year's amazing film Breath). The footage features all real-life families.