An airport wait gets a holiday twist in Christmas ad from Heathrow

First work from St. Luke's puts a sentimental spin on the London hub

Published On
Nov 15, 2022

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London's Heathrow Airport has had a tumultuous 2022 so far as it attempts to bounce back from the pandemic, hit by flight cancelations, crowds and luggage delays. It will be an uphill task to rehabilitate its image, but new creative agency St Luke's, appointed in August, is making a start with a heartwarming holiday ad.

In the spot, we see a middle-aged couple heading off on their first holiday without the kids. You can see the woman is missing them dreadfully, despite her partner's attempts to cheer her up with airport shopping, champagne and dining. Then, he tells her he has a surprise -- maybe you can guess what's coming, but still it might make you well up.

The spot, directed by Cannes Glass Lion winner Molly Burdett, is designed to showcase the vast range of retail brands and restaurants available at the airport. It's a charming story ---although, anyone who's been through Heathrow recently may be skeptical of the couple's calm and peaceful experience.

The spot is running video-on-demand, cinemas and online, as well as out-of-home and social media, and will also be screened at the Winter Wonderland fair in London's Hyde Park and Canary Wharf ice rink. 


Nov 15, 2022
Client :
Heathrow Airport
Agency :
St Luke's
Executive Creative Director :
Rich Denney
Creative :
Darren Keff
Creative :
Phill Meyler
Agency TV Producer :
Chloe London
Agency Creative Producer :
Ed Howkins
Chief Strategy Officer :
Dan Hulse
Planning Director :
Emma Banks
Business Director :
Leanne Silman
Account Director :
Lucy Yeates
Senior Account Manager :
Charlotte Crawley
Photographer :
Dan Ross
Director :
Molly Burdett
Production Company :
Spindle Films
Executive Producer :
Lou Gagen
Production Co-Producer :
Swifty Hanrahan
Adric Watson
Art Director :
Joe Withers
Editor :
Billy Mead
Post Production :
Post Producer :
Semley Wilkinson
VFX Lead :
Judy Roberts
Grade :
Simon Bourne
Sound Design :
Ben Leeves
Music Composition :
Eclectic Music
Media Planning & Buying :

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