The Albert Kennedy Trust : AKT Now
How they might have ended up.
Published On
Jun 20, 2011
Editor's Pick
Celebrities including the actor Sir Ian McKellen, comedians Paul O'Grady and Sue Perkins and model Samantha Fox appear in this campaign for the Albert Kennedy Trust, a charity set up to support LBGT (Lesbian Bisexual Gay Transgender) people who have suffered abuse, bullying and homelessness.
The stars are depicted in compromising and life-threatening situations, as drug addicts, prostitutes and homeless people, demonstrating how their lives might have been different if they weren't supported in their sexuality. The soundtrack is Radiohead's 'Creep', covered by Scala and the Kolacny Brothers and sung by a female choir - the first time the song has ever been licensed for a commercial.
Credits
- Date
- Jun 20, 2011
- Brand:
- The Albert Kennedy Trust
- Client:
- The Albert Kennedy Trust
- Agency:
- TBWA-London
- Creative Team:
- Adam Johnson
- Creative Team:
- Dan Kenny
- Creative Director:
- Mike Nicholson
- Creative Director:
- Paul Pateman
- Production:
- Jason Ayers
- Production:
- Natalie Spooner
- Strategy:
- Toto Ellis
- Director:
- Phil Lind
- Production House:
- Stink Films
- Music Supervision:
- Platinum Rye
- Production Company:
- Stink Studios
- Production Company Producer:
- Kitty Hackney
- Editor:
- Mark
- Editor:
- Speade
- Post Production:
- MPC
- Sound Director:
- Grand Central Studios
- Sound Engineer:
- Ben Leaves
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Project Type
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