Quantcast
Ricochet : Al Gore | AdAge
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • Careers
  • Calendar
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Super Bowl Special Report
      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
    • Required ReadingSee All

      • The Growth of OTT and Programmatic

    • OpinionSee All

      • The Media Guy
      • Agency Viewpoint

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Super Bowl Special Report
      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
    • Required ReadingSee All

      • The Growth of OTT and Programmatic

    • OpinionSee All

      • The Media Guy
      • Agency Viewpoint

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • Careers
    • Calendar
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Marketers of the year
    • Super Bowl news
    • Agency Brief
    • Enter A-List now
    • Creativity Top 5
    CREATIVITY
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Latest
      • Cadillac's new digital showroom aims to get people into physical dealerships

        Cadillac's new digital showroom aims to get people into physical dealerships

        By Ilyse Liffreing - 1 hour 51 min ago

      • Procter & Gamble is Ad Age Marketer of the Year

        Procter & Gamble is Ad Age Marketer of the Year

        By Jack Neff - 3 hours 6 min ago

      • Marketers of the Year No. 8: Greta Thunberg

        Marketers of the Year No. 8: Greta Thunberg

        By I-Hsien Sherwood - 3 hours 7 min ago

      • Marketers of the Year No. 7: Ally Financial

        Marketers of the Year No. 7: Ally Financial

        By Judann Pollack - 3 hours 7 min ago

      • Marketers of the Year No. 2: Popeyes

        Marketers of the Year No. 2: Popeyes

        By Jessica Wohl - 3 hours 8 min ago

    • Editor's Picks
      • The marketing challenge of convincing customers to upgrade to 5G

        The marketing challenge of convincing customers to upgrade to 5G

        By George P. Slefo - 3 months 4 weeks ago

      • Study finds more Hispanics than non-Hispanics view cannabis as beneficial

        Study finds more Hispanics than non-Hispanics view cannabis as beneficial

        By Julie Liesse - 3 months 3 weeks ago

      • 5 creative ideas for breathing new life into the sputtering auto industry

        5 creative ideas for breathing new life into the sputtering auto industry

        By Mike Sheldon - 3 months 3 weeks ago

      • Verb co-founders on their early forays in advertising—and why they shouldn't be 'put in a box'

        Verb co-founders on their early forays in advertising—and why they shouldn't be 'put in a box'

        By Lindsay Rittenhouse - 3 months 3 weeks ago

      • How to reinvent a well-known brand

        How to reinvent a well-known brand

        By Drew Neisser - 3 months 3 weeks ago

    • Most Popular
      • The Peloton wife is back … in a gin ad

        The Peloton wife is back … in a gin ad

        By E.J. Schultz - 2 days 12 hours ago

      • Peloton ‘male fantasy ad’ could dent brand image

        Peloton ‘male fantasy ad’ could dent brand image

        By Adrianne Pasquarelli - 5 days 13 hours ago

      • How Apple pulled off its epic snowball fight ‘Snowbrawl’ ad: Watch the ‘making of’ video

        How Apple pulled off its epic snowball fight ‘Snowbrawl’ ad: Watch the ‘making of’ video

        By Simon Dumenco - 4 days 22 hours ago

      • For NFL rights-holders, the clock on the wall reads ‘Miller Time’

        For NFL rights-holders, the clock on the wall reads ‘Miller Time’

        By Anthony Crupi - 2 days 18 hours ago

      • Tina Fey takes the driver’s seat in Allstate’s new Mayhem spots

        Tina Fey takes the driver’s seat in Allstate’s new Mayhem spots

        By Adrianne Pasquarelli - 1 month 1 week ago

    • Login

    Ricochet : Al Gore

    Published On
    May 30, 2001
    Most Popular

    This adorable Star Wars-themed ad has an ending we didn't see coming

    Guinness Clear is the brew brand's completely color-free beverage

    Bowflex campaign highlighting real-people workouts makes Peloton's ad seem even more insane

    Credits

    Date
    May 30, 2001
    Producer:
    Monique Veillette
    Art Director:
    Genji Handa
    Copywriter:
    Brian Quennell
    Executive Creative Director:
    Rob Bagot
    Editor:
    David Herman
    Director:
    Lou Weinert
    Editorial Company:
    Crew Cuts
    Production Company:
    Roaring Tiger Films
    Client:
    Ricochet
    Agency:
    GMO-Hill Holliday
    Brand:
    Ricochet

    Need a credit fix? Contact the Creativity Editors

    Project Type
    Video

    Related work

    Ricochet: Ricochet : Yakimoto

    Ricochet: Ricochet : Late Change

    Ricochet: Ricochet : Hot Deal

    The Creativity Newsletter

    The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.

    Footer Links

    • Copyright © 1994-2019
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Age Job Postings
    • Ad Choices

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • Careers
    • Calendar
    • Contact Us
    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Super Bowl Special Report
      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
    • Required ReadingSee All

      • The Growth of OTT and Programmatic

    • OpinionSee All

      • The Media Guy
      • Agency Viewpoint