Christmas Is Awkward for a Tween Boy in This Sweet Dutch Commercial

Albert Heijn Captures the Plight of Boy Caught Between Two Worlds

Published On
Dec 10, 2015

Editor's Pick

In this sweet commercial from Dutch grocery chain Albert Heijn, we meet Ben, a tween-age boy who's finding his family's Christmas celebration a bit difficult. He's too old to be playing with the kids, but the adults don't want him joining in their grown-up conversation and jokes, either. At dinnertime he's demoted to the kiddie table and looks particluarly crestfallen. However, one kind relative intervenes -- and suddenly he's having the time of his life with all the delicious food.

The spot, by TBWA/Neboko Amsterdam, is set to the soundtrack of iconic French singer Charles Aznavour's "Yesterday When I Was Young," and was directed by Ismael ten Heuvel at Pinkrabbit.

It's an original angle on Christmas, from a brand that has built a reputation on heartwarming spots (last year's ad featuring a highway worker was particularly good).

Credits

Date
Dec 10, 2015
Director:
Ismael ten Heuvel
Director, Photography:
Martijn van Broekhuizen
Editor:
Martin Heijgelaar
Producer:
Jony van Hees
Creative:
Martijn van Marle
Brand:
Albert Heijn
Client:
Albert Heijn
Production:
Pinkrabbit
Post Production:
Captcha Amsterdam
Creative:
Hannah Mulder
Creative:
Sam de Greef
Agency:
TBWA/Neboko
Creative:
Sander Volleman

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