Ikea : Albin Gromer - Trollmors vaggsang

Go to sleep.

Published On
Apr 26, 2011

Editor's Pick

Forsman & Bodenfors turns to music for its latest Ikea effort, Vaggvisor, or Lullabies in Swedish. Promoting "Better Sleep for Everyone" and the brand's line of n beds and mattresses, the agency created covers of classic Swedish lullabies with six modern day artists: Tove Styrke, Albin Gromer, Siw Malmkvist, Magnus Tingsek, Maia Hirasawa and Musette. The agency teamed with Social Club and directors RBG6 to record music videos for each, for broadcast and viewable on YouTube or on the Vaggvisor site. The album in its entirety will be available on iTunes or on Spotify.


Apr 27, 2011
Client :
Brand :
Agency :
Forsman & Bodenfors
Art Director :
Andreas Malm
Art Director :
Adam Ulvegarde
Copywriter :
Fredrik Jansson
Designer :
Christoffer Persson
Agency Producer :
Alexander Blidner
Web Producer :
Stefan Thomson
Production Company :
Social Club
Production Company :
Director :
Photographer :
Carl Nilsson
Music :
Music Super Circus

Need a credit fix? Contact the Creativity Editors

Project Type