Having teased its holiday ad last week with a flashback clip that introduced new character "Ebanana Scrooge," Aldi has now revealed the full-length story, a food-based spin on Charles Dickens' "A Christmas Carol." 

"A Christmas Carrot" (what else?) sees the rotten banana shown the meaning of the holidays by none other than Kevin the Carrot, in the guise of "the spirit of Christmas." (He also appears as a kind of Bob Cratchit character, later on, so our original guess was partly right.) 

Not only that, but he's joined by a radish version of soccer player and philanthropist Marcus Rashford, "Marcus Radishford." Voiced by Rashford, the radish only appears in a cameo, but his support also highlights Aldi's pledge to donate 1.8 million meals to families that need help across the U.K. over the festive period.

“Christmas is a time for hope, and we’re privileged to be working with Marcus, who is one of the most inspirational young people in the U.K., having done so much in the past 18 months to help provide free school meals for children," said Sean McGinty, marketing director at Aldi U.K., in a statement.  “At the same time, it wouldn’t be the festive season without Kevin the Carrot on our TV screens, and we’re thrilled to be bringing him back for the sixth year for his many fans, in what we think is his best Yuletide performance yet. Every year the anticipation for our most famous brand asset builds and this year Kevin gets to help a new character, Ebanana Scrooge, discover the true meaning of Christmas."

This is the sixth successive year that Aldi’s Christmas ad campaign has featured Kevin the Carrot, with last year’s campaign racking up over five million views online. As long as McCann, and Psyop directors Todd Mueller, Kylie Matulick and Kyle Cassidy, keep finding new ways to entertain us with Kevin and other new foods with faces, this root vegetable could have a very long shelf life.