Kevin the Carrot does 'Top Gun' in Aldi's Christmas teaser
McCann's 40-second spot sees the animated vegetable in a fighter jet with a turkey friend
Nov 02, 2020
Aldi's "Kevin the Carrot" returns in the retailer's teaser spot for this year's U.K. Christmas campaign, a sort of veggie homage to "Top Gun."
The clip, titled "Peel the Need," sees Kevin in a fighter jet accompanied by his friend, Lieutenant Turkey (a reference to Top Gun's Goose, perhaps?) to a synth-rock soundtrack that recalls the iconic '80s film. Kevin, in his personalized helmet stands in for Tom Cruise's Maverick, showing off his flying moves in the mountains, where the pair even catch a glimpse of Santa. But then disaster strikes and Kevin is ejected from the plane. The spot ends on the hasthag #WhereIsKevin?
Once again, the campaign is the work of McCann U.K. and Psyop directors Todd Mueller and Kylie Matulick.