Not Everyone Mourns Ferguson's Departure

The Observer turns lamentation on its head in tactical ad

Published On
May 13, 2013
Alex Ferguson Retires

Editor's Pick

The retirement of long-time Manchester United manager Sir Alex Ferguson has caused many in the UK to shed tears; but not all. This tactical print ad by BBH for The Guardian's Sunday newspaper the Observer captures the upside, showing other Premier League managers rejoicing at "Fergie's" departure. It was created to advertise a special 12 page supplement on Ferguson's career, and ran in the Guardian's Saturday edition.


May 14, 2013
Brand :
The Observer
Client :
The Observer
Agency :
Creative Team :
Richard Glendenning
Creative Team :
Martha Riley
Associate Creative Director :
Peter Reid
Associate Creative Director :
Carl Broadhurst
Deputy Executive Creative Director :
David Kolbusz
Producer :
Aine Donovan
Strategic Business Lead :
Ngaio Pardon
Director, Strategy :
Agathe Guerrier
Strategist :
Lynsey Atkin
Team Director :
Jon Barnes
Team Manager :
Jonny Price
Typographer :
James Townsend

Need a credit fix? Contact the Creativity Editors

Project Type