Not Everyone Mourns Ferguson's Departure
The Observer turns lamentation on its head in tactical ad
Published On
May 13, 2013
Editor's Pick
The retirement of long-time Manchester United manager Sir Alex Ferguson has caused many in the UK to shed tears; but not all. This tactical print ad by BBH for The Guardian's Sunday newspaper the Observer captures the upside, showing other Premier League managers rejoicing at "Fergie's" departure. It was created to advertise a special 12 page supplement on Ferguson's career, and ran in the Guardian's Saturday edition.
Credits
- Date
- May 14, 2013
- Brand :
- The Observer
- Client :
- The Observer
- Agency :
- BBH-London
- Creative Team :
- Richard Glendenning
- Creative Team :
- Martha Riley
- Associate Creative Director :
- Peter Reid
- Associate Creative Director :
- Carl Broadhurst
- Deputy Executive Creative Director :
- David Kolbusz
- Producer :
- Aine Donovan
- Strategic Business Lead :
- Ngaio Pardon
- Director, Strategy :
- Agathe Guerrier
- Strategist :
- Lynsey Atkin
- Team Director :
- Jon Barnes
- Team Manager :
- Jonny Price
- Typographer :
- James Townsend
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