The Observer turns lamentation on its head in tactical ad
May 13, 2013
The retirement of long-time Manchester United manager Sir Alex Ferguson has caused many in the UK to shed tears; but not all. This tactical print ad by BBH for The Guardian's Sunday newspaper the Observer captures the upside, showing other Premier League managers rejoicing at "Fergie's" departure. It was created to advertise a special 12 page supplement on Ferguson's career, and ran in the Guardian's Saturday edition.